Science in advertising: Uses and consumptions in the Italian press
… usage should, however, be considered within the current context of the media’s
role in constructing links between science and society.
Recent studies have shown that mass media and television in particular are the general public’s main source of information
regarding science and technology.
Research into the transmission of science through the mass media has
shown the importance of the latter in raising public awareness of scientiﬁc and biomedical
matters and also in setting the ground rules for debate surrounding controversial aspects
regarding the social impact of scientiﬁc and technological development
Pitrelli, Nico & Manzoli, Federica & Montolli, Barbara. (2006). Science in advertising: Uses and consumptions in the Italian press. Public Understanding of Science – PUBLIC UNDERST SCI. 15. 207-220. 10.1177/0963662506061126.